Aurora Humanitarian Initiative’s 2016 Opinion Audit is concluded and results reveal the degree to which a global audience is aware of Armenia, Armenians and the Aurora Prize.
YEREVAN (IDeA Foundation)—Aurora Humanitarian Initiative’s 2016 Opinion Audit is concluded and results reveal the degree to which a global audience is aware of Armenia, Armenians and the Aurora Prize.
The research, conducted by London-based New Place Consultancy with consultations by Brussels-based TNS Opinion, Kantar Group, shows that attitude towards the Aurora Prize is overwhelmingly favorable among those who have heard of it. Among reasons cited for the favorable attitude is that the prize recognizes people whose work wouldn’t be recognized otherwise, and, in the process, it promotes a positive image of Armenians.
The Opinion Audit explores global awareness and knowledge of Armenia and Armenians, as well. Responses show that the general public mostly knows about Armenian communities, Armenian food and history.
The survey also tracks similar metrics – knowledge, awareness, familiarity, engagement — within the global Armenian Diaspora. Responses show that there are certain similarities between how Armenians see themselves and how the general public perceives Armenians. The most frequently mentioned positive attributes are “proud, friendly and respectful.â€
