On December 1, WithLove.am, the first boxed product start-up highlighting handcrafted items from Armenia, released its third annual collection
Boxed subscription services like Birch Box and Blue Apron are changing the way we shop. And while this may be bad news for American malls and department stores, whose demise is marked by rapidly closing brick and mortar retail venues (according to an industry think tank, 6,879 stores will have closed in the US in 2017)—it may be great news for Armenia, whose geopolitics has long created a literal and figurative barrier between its small business owners and an international customer base.
On December 1, WithLove.am, the first boxed product start-up highlighting handcrafted items from Armenia, released its third annual collection in 250 limited edition sets to the U.S. online market. After two sold-out years, the WithLove team’s ambitions for the future include more frequent releases throughout the calendar year.
“WithLove is the antidote to two long-standing myths that feed into each other,â€
