Americana Now Accepts to Advertise Armenian Genocide Documentary
August 22, 2017
Harut Sassounian
BY HARUT SASSOUNIAN
Americana shopping mall executives in Glendale once again reversed themselves declaring that they not only now accept to advertise the Armenian Genocide Documentary, Architects of Denial, but offered to do it for free!
In the process, Americana’s executives behaved erratically, unprofessionally, and most surprisingly, against their own business interests by behaving insensitively toward the major block of their shoppers, the large local Armenian population.
It all started two weeks ago when Americana’s General Manager Julie Jauregui refused to sell space on its billboard by calling the Armenian Genocide documentary “too political.” When I contacted Americana for a proper explanation, I was told by Emily Davis, responsible for Americana’s Public Relations and Communications: “We have strict standards for our advertisements and we carefully review all content. This did not comply with the advertising guidelines for our portfolio properties throughout Southern California.”
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